Current Digital Marketing Trends

Digital marketing is one of the most crucial keys to the success of any business in today's digital world. Digital marketing is any marketing campaign that takes place in a digital or online setting. It can include an infinite number of strategies and platforms, and is a constantly changing and evolving organism.  

Because digital marketing is constantly evolving, it is important to keep up to date on the most effective digital marketing trends with any business. In the dental industry, that means staying current with what digital marketing methods are helping promote the business and assist with dental recruitment.  

Getting Started

The potential for digital marketing is virtually endless and can be a bit overwhelming if you're just getting started. We’ve outlined some tips for developing a digital marketing strategy for your dental recruitment program!  In this article, we present FIVE of the most successful and current digital marketing trends that will help you attract more visitors to your site and add new patients to your Dental Practice.

1. Design A Functional and Attractive Website

Your website is the online face of your business and a crucial part of your patient recruitment strategy. Since 70% of potential patient's first interaction with your practice is through your website, it's not an option to ignore it. 

Your dental practice must provide a functional, well-designed website that accurately represents your brand. It should communicate your mission while providing your visitors with all the pertinent information they need to make an informed decision for their oral health needs.  

2. Develop an SEO Strategy

In today's market, most consumers do internet research before investing in anything, and that includes oral health. When people are looking for a new hairdresser, healthcare provider, or dentist, they head to Google. Developing a quality SEO strategy will help you rank higher in search engine results pages, making you more visible to potential patients.

A good website is imperative to attracting new patients, but even the best website is pointless without site visitors. Your dental marketing and SEO strategy will drive the traffic you need to your website to turn visitors into new patients.  

3. Produce Quality, Original Content with A Blog

Writing a blog can seem like a daunting task, but it is well worth the effort.  Websites with blogs tend to have an astounding 434% more indexed pages than websites without. This is because 

• there is more content for search engines to crawl and index 
• it helps search engines easily recognize your website as a resource with helpful information for people to consume 
• it lets Google know that your website is constantly being updated and improved with more quality content. 

Blogs can also help you better interact with new and existing patients. It helps provide a voice for your practice, and can establish your knowledge and authority on topics important to the dental industry.

 4. Have A Consistent Social Media Presence

One of the biggest factors of dental recruitment is relationship: it's important to develop engagement and rapport with your potential patients. Using social media as an informative resource for your patients can not only keep them engaged with your content, but it can also help personalize your brand and create loyalty with your patients. Developing a consistent social media presence is a great practice for dental recruitment and patient retention.   

5. Feature Patient Testimonials

Digital marketing is all about sending your potential patients trust signals. Trust signals are simple elements displayed on a website that help patients feel more secure in their decision to choose your Dental Practice. There are a variety of trust signals you can offer your patients.

Clear contact information, easy-to-use website navigation, and "trusted site" badges. But the number one most important trust signal to a potential patient is a review. 93% of consumers say online reviews impact their purchasing decisions, so offering clearly visible reviews from real patients can help your dental recruitment practices increase significantly.  

How Can Digital Marketing Help with More Than Attracting Patients?

Every Dental Practice needs a well-constructed, cohesive dental marketing strategy to assist them with dental recruitment and promotion. By devising a quality dental marketing strategy, you will be able to optimize your website for higher search ranking, raise awareness for your practice, and improve your image as a business owner within the community.  

Implementing these strategies will dramatically increase your patient recruitment; recruitments who become long-term patients of record, increasing your revenue over time.

60 Minute Complimentary Consultation

When you spend your time and energy dealing with non-clinical issues such as insurance, employee turnover, accounts payable and receivable, you can’t enjoy the work you were trained to do. At DentalStaffing.org, our consultation will work with you to identify the issues and give you solutions for moving forward. Then you can start running your practice instead of your practice running you.

[Click Here to Schedule a Consultation at No Charge To Your Practice]

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“Mediocre marketers think in terms of campaigns. 
Great marketers think in terms of growth frameworks. “

- Neil Patel