Dental Staffing

How to Attract and Hire the Best Dental Team: Writing the Ad

Let me start by saying I know you weren’t trained to write an ad for a job opening in your Dental Practice. I know that when I was practicing, I was the worst at everything from writing the ad, to interviewing, and to the hire. I had absolutely no idea what I was doing and for that, sometimes I was lucky, other times, not so much.

Over the years, I have set out to study several areas of running a business for which I lacked skills and the hire and fire study is no exception. I realize we are living in a time in history whereby the Covid pandemic has caused a lack of Dental Professionals to fill the empty positions in your Dental Office.

That said, the importance of writing a creative ad is more important today than it has ever been. We are going to move forward in an organized fashion as if the pandemic is far behind us and talk about what we can do to find your Dental Dream Team. We’re going to cover everything from writing the ad to the interview, hiring, and firing the employee. I’ve sent a great deal of time compiling this information for you and I hope it helps!

1.  Tell Them About Your Dental Practice:

I’ve seen ads that are dull and boring and do nothing to entice me to apply for the position. They read like all you’re looking for is a person with a pulse and a certificate or a license. You’ve worked hard to get where you are today, so let’s do what’s needed to get you what you want. At Dental, we ask Dental Practices to post their office profile. An office profile will talk about all the benefits of your practice.

  • Mention your wonderful Dental Office culture: do you enjoy your Dental Staff, patients and , and do they enjoy coming to your practice?
  • Does  your Dental Team interact as a cohesive unit for the good of the patients and the practice?
  • Talk about the great equipment you use to produce dentistry: do you utilize a Cerec machine? Are you completely digitized? What software system do you employ?
  • In summary: tell them why working for your Dental Practice is a GREAT decision!

2.  Tell Them Exactly What You’re Looking For

  • Describe the open position, why it’s open and the type of Dental Professional you feel will fit into your office culture. Does your Dental Practice have an upbeat, happy atmosphere or a more low-key, professional atmosphere?
  • Talk about the importance of working in a Team culture, where everyone gets along for the betterment of the patients and Dental Practice.
  • What skills are a requirement for the job, and which would be nice, but are not necessary.
  • Is there an opportunity for advancement? For example: Dental Assistants who aspire to move into a Dental Office Managerial position at some point.
  • Is there a range for compensation or is it negotiable, based on experience? What benefits do you offer? Is there a bonus opportunity? Is the position full-time, part-time, temporary?

3.  Topics to Leave for the Interview

  • Probationary periods
  • Hours of operation
  • Procedures you do or do not perform

In summary, focus on the details of what you want. Avoid words that are negative or absolute such as  never, always or must. Keep the ad at about five hundred words; research has shown, overly long ads attract fewer candidates. Post your profile and create your ad at!




Opportunities don't happen, you create them."
- Chris Grosser